A practical playbook for what makes Apple's editorial team feature your app — quality bars, App Store Connect polish, featured-friendly APIs, editorial visibility, and sustainable engagement signals. Synthesized from 12 years of WWDC sessions and Apple's public guidance.
Five sequential phases. Each phase compounds on the previous. Apple's editorial team looks for a combination of quality, platform integration, polish, and sustained investment — no single item gets you featured, but adopting the pattern does. Click a phase to expand.
Filterable across all 5 phases. Sort by impact (high/medium/low) and effort (small/medium/large) to plan your roadmap.
High-impact items that take less than a sprint to ship. Start here.