A practical playbook for your marketing team — every channel, framework, and Apple-provided lever to improve discoverability, conversion, push utilization, and retention. Each item shows who owns it (marketing / engineering / both), expected impact, and effort.
Five sequential phases. ASO foundations first (most apps under-invest here). Then acquisition channels, then engagement hooks (push, widgets), then measurement, then scale to international and family. Click a phase to expand.
Filter by impact, effort, or owner role. Hand the engineering items to your developers; marketing-only items can ship today.
High-impact items that take less than a sprint. Most are marketing-owned and require no engineering work.